1. Pricing

Price your home strategically to be competitive with our area’s current market trends. 

This is the first step and the most important. To successfully market your home and get it sold is to price it correctly. That’s why your J Michael Manley Team Listing Specialist spends time at the beginning to complete a comparative pricing strategy, to review that information with you, and then, to come up with competitive price to get your home sold for the most amount of money in the least amount of time.

2. Pique Interest on Social Media

Showcase your home as “Coming Soon.”

Once you’ve hired the J Michael ManleyTeam to help you sell your home, we spotlight a preview of the listing on social media as “coming soon” to pique interest. During this time, we provide the free services of a professional stager to ensure your home shows at its best, then arrange for a professional photographer to take High Dynamic Range (HDR) photos to use with your listing information.

Wow your prospective buyers with great photos!

Standard Real Estate Photo	Professional HDR Photo

3. Signage

Once we’ve agreed on a price and your home is staged and ready to show, we begin our full COMMAND Service Marketing Program, starting with our sign in your yard. We’ve worked hard to create a great reputation in the marketplace, so our “For Sale” sign in your yard will draw agents and buyers who have seen us, heard of us, and are confident in working with us.

4. IVR (Interactive Voice Response)

Many buyers want information immediately. That’s why we market your property 24 hours a day on our Interactive Voice Response System (IVR). Potential buyers can access a detailed recorded description of your property any time of the day or night. This system also “captures” their phone number so that we can personally follow up on each inquiry.

5. MLS and Internet

Online Advertising 24/7

We have earned the Internet Marketing Specialist Designation, so we know how to market your property on the Internet — in full color, 24 hours a day, to buyers around the world on our numerous Websites, including many you are familiar with: KW.com, Realtor.com, Trulia, Homes.com, and Zillow; plus a host of ther sites that span the globe. We also create a Single Property Website for your home, which can be shared by you to all your friends and family. In addition to marketing specific to your home, the JMM Team also advertises on www.EZHomeSearch.com to ensure that buyers think of us and our listings when they think of real estate.
Buyers searching online can view impressive HDR photographs and examine details whenever it is convenient from wherever they are. See for yourself on our main site: www.GreaterGreenvilleAreaHomes.com.

6. Videography

Buyers today are tech savvy. Many of them want the opportunity to “tour” your home from the comfort of their own. We have a professional videographer create an actual video tour of your home — not just a virtual tour or slide show with music — and place it on our Websites for buyers across the world to see.

7. Informational Brochure

We keep you supplied with professional quality brochures for the potential buyer who is touring your home. It will include many of the appealing photos, highlight the key features and benefits, and list other pertinent facts; plus it has room for the buyer to make notes for future reference. In some circumstances, we also supply printed flyers that reside on the “For Sale” sign for agents or potential buyers who drive by and want to know more about your listing.

8. Promotion to Our Database

Your property will be promoted through our database of over 17,000 prospective buyers all over the greater Greenville area and other states. We use targeted marketing to attract buyers and investors in our contact database who are interested in homes in your area and price range.

9. Promotion to Other Agents

Your property will be promoted through the local Multiple Listing Service (MLS) to over 600 area Realtors® and agents. These agents can search for and send your listing information to their clients with full details and the HDR photos. We can track the number of agents and clients who view your MLS listing, which we report to you periodically during your listing period.

10. Instant Buyer Gratification

The smart phone is a terrific marketing tool, and we have multiple ways to “capture” interested buyers who use their phones. When buyers see our sign in the yard and log into our KW app on their phones, they immediately see the home that is closest to their location and are provided all the listing details of your property. They can also get the mobile version of our Website.

11. Open House

From January to March 2015, our listings got under contract in less than 1 week and closed for a little over a month. All of these homes were sold at the open house! We implement an Open House program that promotes your home, coordinated with your needs. Open houses will lead to more exposure for your home and more feedback from potential buyers.